HANS STERN

The H in the HStern logo stands for Hans Stern, the brand's founder. The logo was originally created with Gothic letters to help shape the company’s image and gain international recognition. In the '90s, HStern underwent a complete overhaul under the direction of Roberto Stern bringing it into a new phase and the brand eliminated the Romantic frame that surrounded its name. In the 2000s, the Gothic logo gave way to letters with a contemporary and timeless design. The company's image of credibility was blended with the concept of design, modernity, and versatility. The curvy S is reminiscent of the female form in honor of women, who are the main focus of the brand's creations.